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Store brands: where they're worth it

Try them on basics; keep the name brands you really prefer.

4 min read

Store brands are often made to similar standards as name brands and cost less. Trying them one item at a time is low-risk.

Often worth switching

  • Pantry basics: flour, sugar, rice, canned goods
  • Over-the-counter medicines with the same active ingredient (check the label)
  • Cleaning products, paper goods, foil and bags
  • Frozen vegetables and fruit

Compare by unit price

The shelf label usually shows the price per ounce or per count. That's the fair way to compare sizes and brands.

General educational information. Prices vary; your savings depend on your own habits. Pocketful of Savings isn't paid by any store, brand or app.